I went to visit a university in Pennsylvania in the middle of January. No surprise, it snowed. No surprise, I wore a warm winter coat to the campus. No surprise, at one point I had to use the bathroom. No surprise, I wanted to take my coat off. So, where do I hang it? Nowhere! No coat hooks in the stalls. No hooks in the bathroom, No hooks in the hallways or in the classrooms. No cloak room to leave my coat. No lockers available. So, where does my coat go? Thrown over the stall door or dumped on the floor. These are not great choices for an adult.
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Do you think any of the student's wore coats to class? |
So, if you look at the situation, it clearly doesn't work on paper. They have potentially 2,500 unhappy customers, and the problem remains completely invisible to the people who could solve it. Almost worse, getting this problem fixed at a university would almost take an Act of Congress. It would take months, if it could be done at all. That bugs me. If I had been a student there, I would have bought a couple of coat hooks and hung them up when no one was looking. Done!
It does get me thinking about this question: "How can we see, what our customer's see?" Think about that the next time you sit down for a cup of hot coffee on a cold day.